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The Story of Weldaad Authentic Interior

At De Weldaad, we believe beauty goes hand in hand with kindness. The idea of a weldaad — a good deed — lives not only in our name, but in the way we work. Whether it’s the care we put into helping our customers, the collaborations we build with makers around the world, or the small steps we take to reduce our impact on the planet — we aim to do something good, wherever we can. Because to us, a truly well-made piece carries more than just craftsmanship. It carries intention. And maybe, just maybe, a bit of goodness too.
Weldaad Authentic Interior started its journey in Amsterdam back in 1992, as a floral decoration studio for events and hotels. By adding colour, texture, and atmosphere to spaces, our love for creating warm, characterful interiors naturally grew. In 2002, this passion found a new home in Brocante Weldaad — a carefully curated boutique filled with vintage finds and decorative pieces, each chosen for its authenticity and charm.
What began with antiques and vintage treasures has since blossomed into a refined collection of handcrafted interiors. In 2017, we took the next step and launched our own production line, designing original pieces that honour traditional craftsmanship while blending beautifully with contemporary spaces.
Every collection is a reflection of our deep appreciation for heritage, honest materials, and the beauty of handmade design. With each item, we hope to bring warmth and timeless character into your home.